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  59. What Is Gross Profit Margin — How Much Does a Company Keep Immediately After Selling? 3-Line Summary Gross profit margin shows how much profit a company keeps after subtracting the direct cost of producing or providing the goods and services it sells. Because it appears before operating margin and net profit margin, it helps investors understand the company’s pricing power, cost structure, product competitiveness, and basic business strength. However, a high gross profit margin does not automatically mean a great company, and a low gross profit margin does not automatically mean a weak company, because industry structure, sales strategy, cost changes, inventory effects, and operating expenses must all be considered together. Recommended Keywords gross profit margin, stock basics, profitability ratio, cost of goods sold, gross profit, company analysis, operating margin, net profit margin, financial statements, stock study Table of Contents Why gross profit margin matters The e...